The Klout score is an innovative approach that measures your influence based on your internet activity. It considers your “activity” on popular social media networks such as Facebook, Twitter, Tumblr, LinkedIn, Google+, Foursquare, YouTube, Instagram, Blogger, WordPress, Last.fm, Flicker, and many more a about to come.
So how does Klout actually measure your influence? The Klout score doesn’t care about how much your throughput – how many posts you write -, but it considers how other people in your network respond to your output. If you have a lot of followers, this does not necessarily increase you Klout score, unless they give feedback to your noise! For example, on Twitter this feedback can be in form of Retweets, or on Facebook, Likes, Comments, and Wall-Posts might boost your Klout score. As you see, Klout is basically just another social network, which sums up your activity on other networks, separates quality from quantity, and assigns a score to it.
As far as I know the range of the Klout score is from 1 up to 100, where from my experience, the average might be something between 30-50, or around 80 for celebrities. If your Klout score reached a decent level, you will eventually get free stuff occasionally, but nothing really valuable, it’s something like this Coupons stuff you get at supermarkets (the only difference is that it is called “Perks” here).
Why is this Klout score so important? Well, it isn’t important at all, and in my opinion totally unnecessary; it is just interesting!
I think this article brings it home: Nobody Gives A Damn About Your Klout Score