Many of the Snapchat users, including your own snapchat followers, will attest to the fact that live events on this platform are more entertaining and interactive, as opposed to watching Television. This is mainly because the stories offer a rather unique view behind the scenes of the event. Additionally, the snapchat live events are less time consuming than having to follow an event on a Television.

With snapchat live events, various snapchat users who are actually attending the event take videos and photos and post them on the live event thread. As such, an entire game may be covered by a snapchat live event in between 15 and 20 short videos. Such videos will cover the main game highlights and some will even cover behind the scenes of the events.

The fact that various snap chatters attending the event are able to contribute to the live event and that random snapchat followers may view the live events makes these events a valuable marketing tool for businesses across the globe.